ESET to showcase AI-native cybersecurity tools at GISEC Global 2026

ESET will return to GISEC Global 2026 in Dubai from Sept. 16-18 to demo AI-native security tools for prevention, detection, investigation and response. The company is using the event to push unified protection across endpoint and cloud as AI-driven attacks, phishing and identity threats keep rising.

Why it matters: - ESET is positioning AI-native security as a response to faster-moving threats, including identity attacks, cloud expansion risks, ransomware evolution and the misuse of AI. - The company is also using GISEC Global 2026 to deepen ties with distributors, resellers, system integrators and service providers across the Middle East. - ESET’s push comes as its H1 2026 research tracked rising ClickFix activity, record QR-code phishing and thousands of malicious AI skills.

What happened: - ESET will participate in GISEC Global 2026 from 16-18 September 2026 at the Dubai Exhibition Centre, Expo City, Dubai. - The company will exhibit at Stand D120, Hall 6. - ESET plans to show how its next-generation, AI-native technologies support prevention, detection, investigation and response. - Visitors will see demonstrations of the ESET PROTECT Platform and its latest capabilities.

The details: - The ESET PROTECT Platform brings prevention, XDR, threat hunting, investigation and response into one environment. - Live demonstrations will include Cloud Workload Protection, enhanced investigations, richer contextual analysis and AI-assisted workflows. - ESET says the tools are designed to help organizations manage identity-based attacks, cloud expansion risks, ransomware evolution and AI misuse. - The company will focus on building managed-security offerings around XDR, MDR, cloud security and threat intelligence. - Hands-on demos will show how ESET PROTECT supports investigation, cloud workload security, threat hunting and response in practical settings. - Elias Tsapsidis, General Manager at ESET Middle East, Greece, Cyprus & Malta, said GISEC remains one of the most important global stages for cybersecurity and that the company is showing how AI-native security can simplify complexity, improve visibility and help organizations respond faster. - ESET invited attendees to visit Stand D120, Hall 6 to meet regional experts and see the latest innovations. - ESET says its broader security stack includes endpoint, cloud and mobile protection, detection and response, encryption, multifactor authentication, 24/7 real-time defense and local support. - The company also points to its research and threat-intelligence work, supported by R&D centers and a global partner network. - More information is available in ESET’s announcement.

Between the lines: - ESET is framing AI as both the problem and the solution, using the event to argue for unified security tools instead of disconnected point products. - The regional channel focus suggests ESET wants partners to package its technology into services, not just resell software. - The emphasis on cloud workload protection and investigation tools signals where enterprise security buying is moving as attacks spread across endpoints, identities and cloud environments.

What's next: - ESET will spend the event demonstrating its platform to prospects and partners in Dubai. - The company is expected to use the show to expand conversations around XDR, MDR and cloud security offerings in the region. - The practical test will be whether the demos translate into stronger partner adoption and customer interest after GISEC ends.